Primary Research Questions

• 1
  How can museums be better linked to other touristic and/or city infrastructure stakeholders?
• 2
  How can museums reach new target markets? How to attract repeat/regular visitors? How to generally attract more visitors?
• 3
  How can museums become better storytellers?
• 4
  How to communicate with visitors before, during and after the museum visit?
• 5
  Which digital strategies make sense in a museum and how can they enhance analogue formats?
• 6
  How can dynamic pricing, revenue & yield management be used in museums?
• 7
  At which stage of the visitor journey can visitor data be collected and used in a meaningful way?
• 8
  Which ideas and tools are available for effective museum management?
• 9
  How should architecture & design of museums reflect shifting expectations by visitors?
• 10
  What are the ideas for new exhibition design & new exhibition formats?
• 11
  How can augmented reality (AR), virtual reality (VR), electronic displays and projections enhance the visitor experience in new ways?
• 12
  Which methods work best for ticketing & access control?

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