FUTURE MUSEUM WORKSHOP: TOURISM & VISITOR ECONOMY – OBJECTIVES, MEASURES & EFFECTS
12 January 2021, 14:00 – 17:30
How can museums be better linked to other touristic and/or city infrastructure stakeholders?
- What effects and results do museums want to achieve through cooperation with the destination management and tourism industry?
- Which actions and measures are promising?
- What are critical success factors?
- How to realize a successful collaboration?
This workshop will be hosted by Prof. Dr. Vanessa Borkmann, Fraunhofer IAO
|14:00 – 14:10||
Welcome & Introduction
by Vanessa Borkmann
|14:10 – 15:30||
Interactive Session 01
Guiding Question: What do museums ideally want to achieve (in an ideal world) through the collaboration with tourism?
|15:30 – 16:00||
|16:00 – 17:25||
Interactive Session 02
Guiding Question: Which actions and measures are promising? What critical success factors can be identified? How to realize a successful collaboration?
Conclusions and Outlook
Finally, a short summary of the most important aspects and findings of the workshop is given.
|17:25 – 17:30||
Wrap-up & end of workshop