Future Museum Workshop: Tourism & Visitor Economy

FUTURE MUSEUM WORKSHOP: TOURISM & VISITOR ECONOMY – OBJECTIVES, MEASURES & EFFECTS

12 January 2021, 14:00 – 17:30

 

How can museums be better linked to other touristic and/or city infrastructure stakeholders?

Objectives:

  • What effects and results do museums want to achieve through cooperation with the destination management and tourism industry?
  • Which actions and measures are promising?
  • What are critical success factors?
  • How to realize a successful collaboration?

This workshop will be hosted by Prof. Dr. Vanessa Borkmann, Fraunhofer IAO

14:00 – 14:10

Welcome & Introduction

by Vanessa Borkmann
14:10 – 15:30

Interactive Session 01

Guiding Question: What do museums ideally want to achieve (in an ideal world) through the collaboration with tourism?
15:30 – 16:00

Break
16:00 – 17:25

Interactive Session 02

Guiding Question: Which actions and measures are promising? What critical success factors can be identified? How to realize a successful collaboration?

Conclusions and Outlook

Finally, a short summary of the most important aspects and findings of the workshop is given.
17:25 – 17:30

Wrap-up & end of workshop