Future Museum Workshop: Visitor Experience

FUTURE MUSEUM WORKSHOP: VISITOR EXPERIENCE – PORTFOLIO MANAGEMENT FOR MUSEUMS & MUSEUMS CLUSTERS

Goals of the workshop:

– Understand how a demand-orientated approach works in the museum field

– Insights about the idea of portfolio management strategy in the field of museums by the example of Museumsdienst Köln

– Brainstorm on positioning museum offers towards different target groups

14:00 – 14:10	Welcome & Introduction Sofia Widmann, MUSEUM BOOSTER
14:10 – 14:40	Insights into supply- and demand-driven orientation Fabien Morf, Managing Director & Founder \| L’Oeil du Public (Suisse)
14:40 – 15:20	Portfolio Management at Museumsdienst Köln (City of Cologne Museum Services) Martin Hegel, Head of Marketing, & Alexander Klein, Head of Distribution, Museumsdienst Köln
15:20 – 16:00	Interactive Session Martin Hegel, Head of Marketing, & Alexander Klein, Head of Distribution, Museumsdienst Köln Overview of discussion points: Offers and product range of my museum, performance measurement and metrics, recommendations for action
16:00-16:30	Coffee break
16:30 – 17:00	Audience Finder Leo Sharrock, Product Director, The Audience Agency
17:00– 17:15	Wrap-up

Future Museum Workshop: Visitor Experience