Future Museum Workshop: DATA ANALYTICS – UNLEASHING THE POWER OF DATA

Future Museum Workshop: DATA ANALYTICS – UNLEASHING THE POWER OF DATA

Agenda 3 November 2020, 14:00 until 17:30

 

At which stage of the visitor journey can visitor data be collected and used in a meaningful way?

Objective:

  • Why is it important to deal with data and data analysis?
  • Making use of a structured process for data mining
  • How can we collect data for museums?
  • How could we benefit from data in museums?

This workshop will be hosted by Dennis Stolze, Head of Cognitive Environments, Fraunhofer IAO

14:00 – 14:15

Welcome and Introduction

Sofia Widmann and Dennis Stolze
14:15 – 14:30

Insights from the interviews with IT managers from Museums
14:30 – 15:00

Data Analytics: Why should we think about Data

Short overview about the power of data analytics with examples from other industries, including and an introduction to the CRISP-DM (Cross Industry Standard Process for Data Mining).
 15:00 – 15:30

Presentation by Catherine Devine, Business Strategy Leader – Libraries & Museums, Microsoft
15:30 – 16:00

Break
16:00 – 16:30

Interactive Session 01

Guiding Questions:
− What data sources do we have, or can we make available in
different phases of a typical visitor journey?
− Which internal and external sources?
16:30 – 17:00

Interactive Session 02

Guiding Question: What could be an interesting business case?

  • Data as support for the staff
  • Identification of visitor trends
  • Detection of problem areas
  • Development of strategies
  • Increasing profitability
  • New business models & services…
17:00 – 17:25

Presentation by Tobias Jonk, Application Manager Arts & Culture, Zumtobel

about generating data with IoT based solutions and deriving new business models
Discussion
17:25-17:30

Wrap-up & end of workshop