Throughout the journey of the Future Museum research project, we have met and collaborated with inspiring professionals in the museum field and beyond. Future Museum Network brings together experts, opinion leaders and innovators.

  • Adam is a hospitality veteran with over 25 years of experience in hospitality operations and consulting. He joined PKF hotelexperts in 2014 to head the UK & Ireland hotel consulting practice based in London and has managed advisory assignments in the UK, Europe, Africa, and the Middle East in feasibility, valuation, transaction support, research, operator search and asset and performance management for public and private investors, lenders, developers, and operators in the hospitality sector. Before joining PKF in London, Adam worked with PKF Consulting USA in Atlanta from 2008 to 2014 during which time he was responsible for valuing and analysing the feasibility of several hundred proposed and existing transient and extended-stay hotels, conference centres, and mixed-use hospitality developments with a total value of more than US$2 billion. In his 20’s Adam had a variety of roles: as a cheesemonger, opening, managing and cooking in restaurants, and importing and distributing fine Italian foods. Adam has a Master of Management degree in Hospitality from the Cornell University School of Hotel Administration and a Master in Social Anthropology from the University of Edinburgh. Adam has been an active board member and past president of the London and Atlanta chapters of the Cornell Hotel Society, he is a member of the Hotel Property Network and The Hotel Real Estate Group, is a regular speaker at industry events and a keen home cook.

    Adam MacIennan
    Adam MacIennan
    Managing Director, Head of UK & Ireland
  • Augustin manages customer relationship and leads ticketing operations and innovation processes at the Centre Pompidou to provide all visitors with the best experience possible. Augustin is passionate about museums and dedicated to audience-centric projects. He holds degrees in art history and project management.

    Augustin Pagenot
    Augustin Pagenot
    Ticketing and sales division manager
  • Brendan Crain is a cultural administrator specializing in strategic planning, partnership building, and public programming. Currently, he serves as the project manager for Culture Pass, a joint program of the Brooklyn Public Library, New York Public Library, and Queens Public Library in partnership with more than 75 museums and theaters across New York City. Prior to this he was the Program Director for Open House New York, organizer of one of the largest annual design festivals in the US. He has also worked for the Project for Public Spaces and the Institute for Urban Design, where he served as co-organizer of the Urban Design Week festival in 2011. His work is driven by a deep interest in the relationships that people form with places.

    Brendan Crain
    Brendan Crain
    Manager, NYC Culture Pass
  • Christopher is a tourism expert with more than 15 years of experience in the field of tourism and destination development. He studied tourism management in Austria and afterwards started to work as a consultant. Since 2003 he implemented more than 75 tourism projects in 24 countries and is a regular speaker at international tourism conferences. Christopher is the Scientific Director of the World Congress on Snow and Mountain Tourism and included in the expert roster for technical assistance for the COVID-19 tourism recovery project of the UN World Tourism Organization. In 2018 Christopher joined PKF and is now the Managing Director of PKF tourismexperts, a company supporting public administrations on their way to professionally develop tourism in their destination.

    Christopher Hinteregger
    Christopher Hinteregger
    Managing Director
  • As head of the department “Destination Management”, Daniela Kolesa is responsible for strategic development and for the activities that the Vienna Tourist Board carries out on-site in Vienna, such as guest services including tourist information and the Vienna City Card, as well as industry events, training initiatives and networking with local partners. The areas statistics, market and trend research also form part of her responsibility. Before that, the business economist worked for eight years as an independent management consultant, management trainer and executive coach. She started her career as a project manager in international HR marketing. Afterwards, she accompanied various change and reorganization processes as a human resources business partner at T-Mobile Austria. Daniela Kolesa studied international business administration at the University of Innsbruck, the Vienna University of Economics and the London School of Economics and completed various training courses on topics such as consulting, coaching and art & cultural management. Daniela Kolesa can be reached at Vienna Tourist Board by phone + 43-1-211 14-200 and by e-mail at daniela.kolesa@wien.info.

    Daniela Kolesa
    Daniela Kolesa
    Head of Destination Management
  • Elfi Maier is an expert in the field of Dynamic Pricing. Throughout her professional career she has been in charge of pricing policies and revenue optimization for two large American based hotel chains, Starwood and Marriott. During her last assignment as an employee she was responsible for the revenues of 10 iconic Starwood hotels. Among them the Hotel Imperial and the Hotel Bristol in Vienna. In 2012 she started her consultancy company ‘Revenuefocus’. Revenuefocus provides pricing know-how from the hotel industry and develops innovative pricing models for industry sectors with the same basic conditions as hotels e.g. cultural institutions, skiing resorts or the entertainment industry. For the last 5 years she has been very successful in implementing dynamic pricing for cultural institutions.

    Elfi Maier
    Elfi Maier
    Managing Director
  • Always interested in travelling and discovering different cultures, driven by his passion towards architecture and art. Gianluca Camaggio settled in Barcelona almost 15 years ago and started to work for Turisme de Barcelona a little bit more than 10 years ago. He is now in charge of the Product Development, the sales channels and B2B relationship for the DMO. With a city so rich in cultural offer, the key is to be able to give the opportunity to every visitor to know the most of it and feel inspired to come back.

    Gianluca Camaggio
    Gianluca Camaggio
    Sales Manager
  • Autodidact without fear of the complexity of things with a sharp eye for aesthetics, design and function. Since 15 years he is a specialist for autostereoscopy (AS3D) technology, AS3D content & software and the overall AS3D ecosystem. Beginning in Jena at X3D Technologies GmbH (later NewSight), he was one of the first pioneers in the field of autostereoscopy. He went from from 3D generalist to head of department. In 2011 he moved to United Screens as Head of Digital Production and is Chief Technical Officer since 2018.

    Hannes Harder
    Hannes Harder
    Chief Technical Officer
  • Helena is the co-founder of Planet Egan Ltd, a boutique consultancy with deep passion for sustainable and responsible growth in travel and tourism industry, building bridges to achieve measurable results and creating new partnerships and synergies. She truly lives and breathes travel and has over 30 years of industry experience under her belt. Helena recently held a senior global advocacy role at TripAdvisor working across various intergovernmental organisations and industry associations. She signed the UNWTO Global Code of Ethics for TripAdvisor and was integral part of their Animal Welfare Policy. Helena is an outstanding spokesperson, strategist, connector and thought leader serving the travel and tourism industry with wisdom and humility; helping to position the industry as a 'force for good' when practiced responsibly, sustainably and with social impact top of mind. She continues to be a sought-after advisor, facilitator, keynote speaker and panellist, and frequently addresses the audiences of leading industry events. Helena in also a board member for Nordic Tourism Collective, World Tourism Association of Culture & Heritage and an advisor to the Leading Culture Destinations and sits in the jury for the prestigious LCD Awards. She holds an MA degree from the University of Helsinki and degree in Marketing from the Swedish University of Economics & Business (Hanken) of Finland.

    Helena Egan
    Helena Egan
    Co-founder
  • Henry Muccini is full Professor in Computer Science at the University of L’Aquila, Italy. He is also the CEO and co-founder of the nExpecto Srl start-up company. His research interests are in the Computer Science area, Software Engineering field. In particular, his main research interests are on software architecture descriptions and analysis, architecture-based analysis, model driven engineering, and engineering mobile applications. In this line, he and team have been studying, engineering, implementing, and testing in the field a solution for the Uffizi Galleries in Florence in order to get the visitors accessing and visiting the museum so to avoid queues and crowds, both outside and inside the museum. In his role as professor in Computer Science, he has been publishing more than 150 international research articles in the main software engineering and software architecture conferences and journals. In his role as CEO of the nExpecto start-up, he is producing solutions to improve the visitors experience in museums, both in terms of crowd management and redistribution in a multi-site perspective, and on digital tween solutions for pre-during-post visit.

    Henry Muccini
    Henry Muccini
    Full Professor & CEO
  • Reached a B.A and B.A.Sc. degree in International Hospitality Management and International Hotel and Restaurant Management from IUBH/Northern Arizona University in 2013 followed by six years in different on property and cluster leadership positions in Revenue Management for Marriott International (Vienna, Heidelberg, Munich). During this time frame new revenue management systems were rolled out and strategies to a more holistic hotel revenue approach were implemented. After successfully integrating part of the former Munich Starwood properties into the Marriott system environment he joined the privately owned and well known historic Drei Mohren Hotel Augsburg in early 2019. Responsibility was to further implement Revenue Management function and strategies throughout the hotel in different disciplines while leading the successful change from Steigenberger Hotels to Preferred Hotels in late 2019.

    Jacob Voss
    Jacob Voss
    Director of Revenue Strategy
  • As Chief Evangelist for IDeaS, Klaus role is to challenge existing thought processes, create stimulating conversations and help bring to live the future of Revenue Management and Pricing in hospitality and travel. Klaus has been working to challenge the status quo for the last 20+ years. He re-joined IDeaS from TSA Solutions where he led the company’s global commercial, operations and strategic partnership initiatives. Previously with IDeaS he started the companies’ global consulting division and led teams that partnered with leading hotel companies to jointly develop the world’s first group price optimization and function space revenue management solutions as well as requirements for new pricing methodologies. An advocate of lifelong learning, Klaus holds a Bachelor of Science in Hotel Management, has studied business at Henley Management College, real estate investment and asset management at Cornell University’s School of Hotel Administration; and finance and strategy at the Singapore Management University.

    Klaus Kohlmayr
    Klaus Kohlmayr
    Chief Evangelist
  • Manfred Moormann joined the Telekom Austria Group in 1998. Since 2003 he has held various management positions in the company, e.g. he was responsible for the establishment of the television business, the establishment of new business segments, the Telekom Austria Group strategy, the development of a special sales force for the public sector and healthcare, the rollout of the fixed net infrastructure. After being responsible for the digitization of the group's companies for a long time, he is now trying to push the cooperation of international telecommunication companies in the field of digitization. As a sideline, he was a lecturer at the Modul University Vienna and the Vienna University of Economics and Business. Manfred holds a master’s degree in Technical Physics from the TU Wien and an MBA from the Danube University Krems. Together with his wife and the two daughters, he lives in Vienna/Austria.

    Manfred Moormann
    Manfred Moormann
    Business Development
  • Marc Merpillat is the Business Development Lead for Museums at SecuTix. He has a deep knowledge of the museum sector having spent five years at the Musée du Louvre as its Deputy Director for Marketing and Cultural Sponsoring. In his role, he overlooked the museum’s promotional activities, audience development, loyalty programs, sales strategy and CRM usage. Subsequently, Marc set up his own consulting agency specialising in the culture sector. Clients included Pinacothèque de Paris, Artie’s Chamber Orchestra, CNFPT (Training Institute) and the Luzège Theatre Festival. Marc began his career at Procter & Gamble then Bolton Group as a B2C brand manager after spending two years in the French economic development bureau in Singapore. Marc holds a master degree from the ESSEC business school in Paris.

    Marc Merpillat
    Marc Merpillat
    Sales Executive
  • Mathias Haas is Founder and CEO of SuperSocial a Seminar, Marketing and Impact Agency. As a social entrepreneur, he curates and moderates TEDx events and initiated the Charity Art and Journalism Project Findia & the Digital Participation Camp and Summit. For his projects, among them ZIAG Refugee platform, Facebook Application Intercultural, Findia, POPEDU, and the YA!Friends Platform, he has already won many international awards such as the European Youth Award, United Nations World Summit Youth Award and the Social Impact Award. Mathias Haas lives for his passion: off-beaten-track travelling, youth work, social media and digital competence, technological innovations, learning about new cultures, and adventures.

    Mathias Haas
    Mathias Haas
    Founder and CEO
  • Matias creates meaningful immersive experience collaborations at Khora Virtual Reality that strengthen our connection to our heritage, the planet we share, and to ourselves. Matias is focused on leveraging technology to enhance human experience and has done work in this field through podcasting, business development, and learning design. He has a background in Philosophy.

    Matias Seidler
    Matias Seidler
    Museums & immersive experience
  • Norbert Stockmann was born in 1962 in Germany. He studied Business Administration and in Münster (Germany). Then he started a traineeship as Key Account Manager for Olivetty in Italy, UK and Germany. Afterwards he held various international Senior positions within the travel industry (Holiday Inn, Avis, Galileo etc.). Then he became CEO of Ticket Online Group in Hamburg and CEO of XingEvents in Munich. As a consultant and Interim Manager he completed various assignments. Since 2017 he is Managing Director for Secutix, which is based in Munich (Germany) and responsible for the German speaking markets.

    Norbert Stockmann
    Norbert Stockmann
    Managing Director DACH Region
  • Paul Frey was born in Vienna in 1974 and studied law at the University of Vienna from 1992 to 1999. After court training and community service, he worked for an auditing and tax consultancy company and as assistant to the executive board of an Austrian insurance company. From 2002 to 2007 he headed Austrian Postbus. Since 2007, Paul Frey has been general manager of the KHM-Museumsverband, Austria’s largest group of state museums, comprising the Kunsthistorisches Museum Wien, the Weltmuseum Wien and the Theatermuseum. As expert in the field of cultural management, he has published several papers and has given numerous speeches and held lectures on Art and Cultural Law and (Cultural) Management.

    Paul Frey
    Paul Frey
    General Manager
  • Mag. Peter Stolzlederer works for A1 Telekom Austria AG as Head of Sales Medium Enterprise Vienna. The main focus of his team is offering business customers integrated solutions for mobile and fixed voice, internet and infrastructure, ICT and cloud services.. Mag. Peter Stolzlederer finished the University of Economics in Vienna (Master of Business) and has an additional certification obtained in the first Austrian multimedia academy. He is a certified Marketing and Sales trainer. After studying he worked as consultant for OGM for telecom and finance companies. Afterwards he worked for a branch of Raiffeisen, one of the largest financial institutes in Austria. He was responsible for the internet business and managed the largest Austrian online shop. In 2000 he started as Marketing Manager at COLT Telecom and from 2002 to 2009 he was Key Account Manager at OnTec Software Solutions GmbH and sold individual software. In 2009 he changed to NTT (former Dimension Data or NextiraOne Austria GmbH) as Senior Sales manager for SME-Market. Since 2009 he works for A1 Telekom Austria AG as Head of Sales Medium Enterprise Vienna and is leading a team, which enables business customers using integrated solutions for mobile and fixed voice and internet, infrastructure, ICT and cloud services. He is very experienced in leading teams, selling products and developing new strategies to raise market share and sales. He is a team player, very innovative and creative, is married and likes golf, skiing, badminton, chess and reading books. He summarizes with mind mapping and worked for several universities as lector for personal skill management.

    Peter Stolzlederer
    Peter Stolzlederer
    Head of Sales Medium Enterprise
  • Seb Chan is Chief Experience Officer at ACMI, Australia’s national museum of screen culture in Melbourne. He leads the Experience & Engagement division guiding teams responsible for visitor experience, marketing, brand & communication design, digital products, ICT, as well as the museum’s collections, digitisation & digital preservation programs. Prior to this he led the digital renewal and transformation of the Cooper Hewitt Smithsonian Design Museum in New York (2011-2015). At the Cooper Hewitt he also led experiments in the acquisition of digital design including the first ‘App’ to enter the Smithsonian’s permanent collection. He drove the Powerhouse Museum’s pioneering work in open access, mass collaboration and digital experience during the 2000s. He has also worked as a museum consultant with institutions across North America, Europe and Asia. His work has won awards from American Alliance of Museums, One Club, D&AD, Fast Company and Core77. He is an Adjunct Professor, School of Media and Communications, in the College of Design and Social Context at RMIT, and is a member of the international advisory board of Art Science Museum (Singapore), and advisory committees for the National Museum of Australia, Hammer Museum at UCLA (USA), and the Exploratorium (USA), National Heritage Board of Singapore, and is a board member of Diversity Arts Australia. He is an alumni of the Getty Leadership Institute and Salzburg Global Seminar, and also leads a parallel life in digital art, writing, and electronic music.

    Seb Chan
    Seb Chan
    Chief Experience Officer
  • Tom Schoessler is managing director of Weserburg Museum für moderne Kunst in Bremen, Germany. He teaches arts management at several universities and has published books and articles on pricing in the arts sector.

    Tom Schößler
    Tom Schößler
    Managing Director