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Throughout the journey of the Future Museum research project, we have met and collaborated with inspiring professionals in the museum field and beyond. Future Museum Network brings together experts, opinion leaders and innovators.
Adam is a hospitality veteran with over 25 years of experience in hospitality operations and consulting. He joined PKF hotelexperts in 2014 to head the UK & Ireland hotel consulting practice based in London and has managed advisory assignments in the UK, Europe, Africa, and the Middle East in feasibility, valuation, transaction support, research, operator search and asset and performance management for public and private investors, lenders, developers, and operators in the hospitality sector. Before joining PKF in London, Adam worked with PKF Consulting USA in Atlanta from 2008 to 2014 during which time he was responsible for valuing and analysing the feasibility of several hundred proposed and existing transient and extended-stay hotels, conference centres, and mixed-use hospitality developments with a total value of more than US$2 billion. In his 20’s Adam had a variety of roles: as a cheesemonger, opening, managing and cooking in restaurants, and importing and distributing fine Italian foods. Adam has a Master of Management degree in Hospitality from the Cornell University School of Hotel Administration and a Master in Social Anthropology from the University of Edinburgh. Adam has been an active board member and past president of the London and Atlanta chapters of the Cornell Hotel Society, he is a member of the Hotel Property Network and The Hotel Real Estate Group, is a regular speaker at industry events and a keen home cook.
Andrej has worked in multiple roles at Google, where he is currently managing a North European team that aims to consult small/medium-sized businesses on digitalization and online marketing. Andrej has a long-standing passion for transforming and automating business processes through data and is eager to help companies of all sizes succeed in the digital era. Andrej holds an MBA in Finance and Management.
Anne is founder and Chief Executive of The Audience Agency, the UK national charity for public engagement with arts, museums and heritage, increasing the reach, relevance and resilience of the sector. She is the Co-Director of the new Centre for Cultural Value, funded by the AHRC and based at the University of Leeds in the UK. As a curious individual with interests in creativity, learning, policy, social justice, business, research and tech, she is uniquely spoiled in this role which has enabled her to dabble in each and build a network of inspiring colleagues along the way. Anne has been influential over three decades, improving practice and advocating for people-centred change in the cultural sector. Prior to The Audience Agency she was director of marketing and audiences with numerous UK cultural organisations, and then a consultant. The Audience Agency is a specialist research agency funded by Arts Council England, Arts Council Wales and Creative Scotland to deliver “Audience Finder”, a world-first platform sharing visitor data between 1000 cultural organisations, providing analytics and a wealth of insight about engagement nationally. It is now being piloted in three more countries, the first step in an international learning alliance powered by the platform. Anne is a specialist in audience strategy and research, trends and patterns of public engagement across arts and heritage. She has a special interest in the use of data and digital, especially for better access to arts and heritage, increased participation and cultural democracy. Linked to this, she has developed a particular focus on human centred design as a path to innovation and has devised numerous resources and leadership programmes exploring these areas. She continues to practice as a facilitator and adviser for a diverse range of cultural agencies, funders and organisations including as trustee of Tamasha and Situations.
Augustin manages customer relationship and leads ticketing operations and innovation processes at the Centre Pompidou to provide all visitors with the best experience possible. Augustin is passionate about museums and dedicated to audience-centric projects. He holds degrees in art history and project management.
Brendan Crain is a cultural administrator specializing in strategic planning, partnership building, and public programming. Currently, he serves as the project manager for Culture Pass, a joint program of the Brooklyn Public Library, New York Public Library, and Queens Public Library in partnership with more than 75 museums and theaters across New York City. Prior to this he was the Program Director for Open House New York, organizer of one of the largest annual design festivals in the US. He has also worked for the Project for Public Spaces and the Institute for Urban Design, where he served as co-organizer of the Urban Design Week festival in 2011. His work is driven by a deep interest in the relationships that people form with places.
Catherine leads strategy for Libraries and Museums within Microsoft’s Education division. In this role her goal is to leverage technology to further the missions of Libraries and Museums globally in attracting visitors, optimizing the visitor experience, supporting research, serving the community, improving operations and exploring emerging opportunities for Libraries and Museums as their role is defined in a continually changing world. Catherine was most recently Chief Digital Officer at the American Museum of Natural History in New York City. In that position, she led the digital transformation of the Museum for 7 years, as part of a 25 year career in technology across a variety of industries. Catherine has had a lifelong love and interest in technology and its ability to optimize outcomes across all aspects of life and society. Catherine is originally from Sydney, Australia, holding a B. Business (Accounting) from the University of Technology, Sydney and a M. Sc Business Analytics (Data Science) from Syracuse University.
Chris Unitt is the founder of One Further, a digital analytics and usability research agency that serves the cultural sector. We help our clients to understand how people engage with them online so they can provide better digital experiences. Our work covers digital strategy, content strategy, website analytics, search engine optimisation, and digital advertising (we are an accredited Google Partner). Our museum and gallery clients include the British Museum, Tate, and the Victoria & Albert Museum.
Christopher is a tourism expert with more than 15 years of experience in the field of tourism and destination development. He studied tourism management in Austria and afterwards started to work as a consultant. Since 2003 he implemented more than 75 tourism projects in 24 countries and is a regular speaker at international tourism conferences. Christopher is the Scientific Director of the World Congress on Snow and Mountain Tourism and included in the expert roster for technical assistance for the COVID-19 tourism recovery project of the UN World Tourism Organization. In 2018 Christopher joined PKF and is now the Managing Director of PKF tourismexperts, a company supporting public administrations on their way to professionally develop tourism in their destination.
As head of the department “Destination Management”, Daniela Kolesa is responsible for strategic development and for the activities that the Vienna Tourist Board carries out on-site in Vienna, such as guest services including tourist information and the Vienna City Card, as well as industry events, training initiatives and networking with local partners. The areas statistics, market and trend research also form part of her responsibility. Before that, the business economist worked for eight years as an independent management consultant, management trainer and executive coach. She started her career as a project manager in international HR marketing. Afterwards, she accompanied various change and reorganization processes as a human resources business partner at T-Mobile Austria. Daniela Kolesa studied international business administration at the University of Innsbruck, the Vienna University of Economics and the London School of Economics and completed various training courses on topics such as consulting, coaching and art & cultural management. Daniela Kolesa can be reached at Vienna Tourist Board by phone + 43-1-211 14-200 and by e-mail at firstname.lastname@example.org.
Dmitry Koval is the senior product manager in charge of user acquisition and monetisation at Rakuten TV (headquartered in Barcelona, Spain). Before focusing on the online video industry, he managed digital communications at PinchukArtCentre (Kyiv, Ukraine). His strongest passion is connecting business and technology to build products used by millions in everyday life.
Dupé Ajayi is known for her simplified yet strategic approach to launching innovative marketing and social impact campaigns that capture and ignite intersectional audiences. She believes in the power of marketing for good. After working in production at companies such as MTV, ABC News, and BET she made a natural transition into the non-profit arena as a branding and marketing specialist. She has since consulted and worked for several corporate, non-profit, and governmental entities including The Shed, McDonald’s, The City of New York, Starbucks, Mary J. Blige, Rent the Runway's Project Entrepreneur, the Brooklyn Public Library, and more. Dupé is credentialed by New York University's School of Continuing and Professional Studies in the area Public Relations and Marketing for Non-Profits.
Dr. Elena Villaespesa works as an Assistant Professor at the School of Information, Pratt Institute. Her research and teaching areas of interest include digital strategy, data analytics and user experience research and evaluation applied to the museum sector. She is International Co-Investigator on the Museums and AI Network (funded by the AHRC). She completed a Ph.D. in Digital Heritage at the School of Museum Studies, University of Leicester (United Kingdom) and an MA in Arts Management, Universidad Carlos III, Madrid (Spain). She has previously worked as a Digital Analyst at the Metropolitan Museum of Art and Tate.
Elfi Maier is an expert in the field of Dynamic Pricing. Throughout her professional career she has been in charge of pricing policies and revenue optimization for two large American based hotel chains, Starwood and Marriott. During her last assignment as an employee she was responsible for the revenues of 10 iconic Starwood hotels. Among them the Hotel Imperial and the Hotel Bristol in Vienna. In 2012 she started her consultancy company ‘Revenuefocus’. Revenuefocus provides pricing know-how from the hotel industry and develops innovative pricing models for industry sectors with the same basic conditions as hotels e.g. cultural institutions, skiing resorts or the entertainment industry. For the last 5 years she has been very successful in implementing dynamic pricing for cultural institutions.
Always interested in travelling and discovering different cultures, driven by his passion towards architecture and art. Gianluca Camaggio settled in Barcelona almost 15 years ago and started to work for Turisme de Barcelona a little bit more than 10 years ago. He is now in charge of the Product Development, the sales channels and B2B relationship for the DMO. With a city so rich in cultural offer, the key is to be able to give the opportunity to every visitor to know the most of it and feel inspired to come back.
Autodidact without fear of the complexity of things with a sharp eye for aesthetics, design and function. Since 15 years he is a specialist for autostereoscopy (AS3D) technology, AS3D content & software and the overall AS3D ecosystem. Beginning in Jena at X3D Technologies GmbH (later NewSight), he was one of the first pioneers in the field of autostereoscopy. He went from from 3D generalist to head of department. In 2011 he moved to United Screens as Head of Digital Production and is Chief Technical Officer since 2018.
Helena is the co-founder of Planet Egan Ltd, a boutique consultancy with deep passion for sustainable and responsible growth in travel and tourism industry, building bridges to achieve measurable results and creating new partnerships and synergies. She truly lives and breathes travel and has over 30 years of industry experience under her belt. Helena recently held a senior global advocacy role at TripAdvisor working across various intergovernmental organisations and industry associations. She signed the UNWTO Global Code of Ethics for TripAdvisor and was integral part of their Animal Welfare Policy. Helena is an outstanding spokesperson, strategist, connector and thought leader serving the travel and tourism industry with wisdom and humility; helping to position the industry as a 'force for good' when practiced responsibly, sustainably and with social impact top of mind. She continues to be a sought-after advisor, facilitator, keynote speaker and panellist, and frequently addresses the audiences of leading industry events. Helena in also a board member for Nordic Tourism Collective, World Tourism Association of Culture & Heritage and an advisor to the Leading Culture Destinations and sits in the jury for the prestigious LCD Awards. She holds an MA degree from the University of Helsinki and degree in Marketing from the Swedish University of Economics & Business (Hanken) of Finland.
Henry Muccini is full Professor in Computer Science at the University of L’Aquila, Italy. He is also the CEO and co-founder of the nExpecto Srl start-up company. His research interests are in the Computer Science area, Software Engineering field. In particular, his main research interests are on software architecture descriptions and analysis, architecture-based analysis, model driven engineering, and engineering mobile applications. In this line, he and team have been studying, engineering, implementing, and testing in the field a solution for the Uffizi Galleries in Florence in order to get the visitors accessing and visiting the museum so to avoid queues and crowds, both outside and inside the museum. In his role as professor in Computer Science, he has been publishing more than 150 international research articles in the main software engineering and software architecture conferences and journals. In his role as CEO of the nExpecto start-up, he is producing solutions to improve the visitors experience in museums, both in terms of crowd management and redistribution in a multi-site perspective, and on digital tween solutions for pre-during-post visit.
Reached a B.A and B.A.Sc. degree in International Hospitality Management and International Hotel and Restaurant Management from IUBH/Northern Arizona University in 2013 followed by six years in different on property and cluster leadership positions in Revenue Management for Marriott International (Vienna, Heidelberg, Munich). During this time frame new revenue management systems were rolled out and strategies to a more holistic hotel revenue approach were implemented. After successfully integrating part of the former Munich Starwood properties into the Marriott system environment he joined the privately owned and well known historic Drei Mohren Hotel Augsburg in early 2019. Responsibility was to further implement Revenue Management function and strategies throughout the hotel in different disciplines while leading the successful change from Steigenberger Hotels to Preferred Hotels in late 2019.
Jonathan is responsible for the international work of The Audience Agency, which helps cultural organisations to understand and engage with their audiences. He specialises in evaluation, audience development and project management, especially in multi stakeholder transnational programmes. He is part of the team that is evaluating Galway 2020 European Capital of Culture using a methodology adapted to the circumstances of the Covid-19 Pandemic. His other current international work includes evaluating the British Council Digital Arts Collaboration Fund that takes place in 40 countries and training on the ECOC Academy Camp which is supporting future European Capitals of Culture. Further international projects include leading on the EU funded Adeste+ and Asset projects for The Audience Agency which are developing innovative methods of research and training. He is a pedagogical team member of the European Diploma in Cultural Project Management and author of International Agent, the e-newsletter about international audience development and research. Jonathan originally studied Sociology, then worked for two decades in a variety of cultural organisations ranging in scope from pop music to experimental performance art, before joining The Audience Agency in 2013.
As Chief Evangelist for IDeaS, Klaus role is to challenge existing thought processes, create stimulating conversations and help bring to live the future of Revenue Management and Pricing in hospitality and travel. Klaus has been working to challenge the status quo for the last 20+ years. He re-joined IDeaS from TSA Solutions where he led the company’s global commercial, operations and strategic partnership initiatives. Previously with IDeaS he started the companies’ global consulting division and led teams that partnered with leading hotel companies to jointly develop the world’s first group price optimization and function space revenue management solutions as well as requirements for new pricing methodologies. An advocate of lifelong learning, Klaus holds a Bachelor of Science in Hotel Management, has studied business at Henley Management College, real estate investment and asset management at Cornell University’s School of Hotel Administration; and finance and strategy at the Singapore Management University.
Manfred Moormann joined the Telekom Austria Group in 1998. Since 2003 he has held various management positions in the company, e.g. he was responsible for the establishment of the television business, the establishment of new business segments, the Telekom Austria Group strategy, the development of a special sales force for the public sector and healthcare, the rollout of the fixed net infrastructure. After being responsible for the digitization of the group's companies for a long time, he is now trying to push the cooperation of international telecommunication companies in the field of digitization. As a sideline, he was a lecturer at the Modul University Vienna and the Vienna University of Economics and Business. Manfred holds a master’s degree in Technical Physics from the TU Wien and an MBA from the Danube University Krems. Together with his wife and the two daughters, he lives in Vienna/Austria.
Marc Merpillat is the Business Development Lead for Museums at SecuTix. He has a deep knowledge of the museum sector having spent five years at the Musée du Louvre as its Deputy Director for Marketing and Cultural Sponsoring. In his role, he overlooked the museum’s promotional activities, audience development, loyalty programs, sales strategy and CRM usage. Subsequently, Marc set up his own consulting agency specialising in the culture sector. Clients included Pinacothèque de Paris, Artie’s Chamber Orchestra, CNFPT (Training Institute) and the Luzège Theatre Festival. Marc began his career at Procter & Gamble then Bolton Group as a B2C brand manager after spending two years in the French economic development bureau in Singapore. Marc holds a master degree from the ESSEC business school in Paris.
Marianne Grymer Bargeman has been Head of Learning and Interpretation at the art museum ARoS since 2016. Prior to this, she was with the National Gallery of Denmark (SMK) for eleven years. As Head of Learning and Interpretation at ARoS, Marianne has headed the development of ARoS Public (1900 m2), a modern-day community centre and assembly hall that hosts interdisciplinary debates, meetings between artists and the public, and a wide range of creative and digital activities. For the past twenty years, she has worked with the presentation and dissemination of art, both orally and in writing, digitally and analogously, on film and as podcasts, inside and outside museum settings. Marianne holds an MA (research degree) in art history as well as a BA in literature and a BA in art and cultural management. In addition, she is an external co-examiner for the department of Communication + Performance Design, Roskilde University, Denmark.
Mathias Haas is Founder and CEO of SuperSocial a Seminar, Marketing and Impact Agency. As a social entrepreneur, he curates and moderates TEDx events and initiated the Charity Art and Journalism Project Findia & the Digital Participation Camp and Summit. For his projects, among them ZIAG Refugee platform, Facebook Application Intercultural, Findia, POPEDU, and the YA!Friends Platform, he has already won many international awards such as the European Youth Award, United Nations World Summit Youth Award and the Social Impact Award. Mathias Haas lives for his passion: off-beaten-track travelling, youth work, social media and digital competence, technological innovations, learning about new cultures, and adventures.
Matias creates meaningful immersive experience collaborations at Khora Virtual Reality that strengthen our connection to our heritage, the planet we share, and to ourselves. Matias is focused on leveraging technology to enhance human experience and has done work in this field through podcasting, business development, and learning design. He has a background in Philosophy.
Appointed Director of The Metropolitan Museum of Art in April 2018, Max Hollein is responsible for guiding the Museum's artistic vision and all of its programming, research, and collection initiatives. An accomplished director for 20 years, Hollein oversees The Met's curatorial, conservation, and scientific departments; exhibition and acquisition activities; education and public outreach; as well as the libraries, digital projects, publications, imaging, and design. Prior to joining The Met, he was the Director and CEO of the Fine Arts Museums of San Francisco, where his tenure was characterized by visionary programming, pioneering acquisitions, and rigorous fiscal management. Previously he simultaneously led the Schirn Kunsthalle, the Städel Museum, and the Liebieghaus in Frankfurt, Germany, as Director and CEO, all of which experienced significant growth and increased attendance during his tenure. Born in Vienna, Hollein studied at the University of Vienna (Master of Art History) and the Vienna University of Economics (Master of Business Administration). He began his career at New York's Guggenheim Museum as Chief of Staff to the Director and six years later assumed his leadership role in Frankfurt. Hollein has published and lectured widely and has organized a number of major exhibitions in modern and contemporary art. He is a member of supervisory and advisory boards of major cultural institutions worldwide, including the State Hermitage Museum, St. Petersburg; National Gallery, Prague; and Neue Galerie, New York. Named a Chevalier of the Ordre des Arts et des Lettres by the French Minister of Culture in 2009 and a recipient of the Austrian Cross of Honor for Science and the Arts, he received the Goethe badge of honor (the Hessian Ministry of Culture's highest accolade) in 2016, among other international awards. Photo by Eileen Travell
Dr. Michael Toedt is one of the most renowned experts in the field of Big Data and CRM. His professional life to date can be divided into two areas: First, his goal was to take over his parents' hotel business. After two specialist training courses and experience in the star gastronomy sector, he studied business administration with a focus on the hotel industry. In 2000, he started his second career in the field of CRM at the Schörghuber Group of Companies, and in 2005 founded Toedt, Dr. Selk & Coll. GmbH. Since then TS&C, today known as dailypointTM, has made a name for itself as a software company and think tank for data-driven management. Michael Toedt wrote the CRM guide of the Austrian Hotel Association and in 2015 the book "Big Data" was published, which has since become a standard work. He wrote his doctorate in 2016 on the influence of communication on sales figures in the luxury hotel industry.
Norbert Stockmann was born in 1962 in Germany. He studied Business Administration and in Münster (Germany). Then he started a traineeship as Key Account Manager for Olivetty in Italy, UK and Germany. Afterwards he held various international Senior positions within the travel industry (Holiday Inn, Avis, Galileo etc.). Then he became CEO of Ticket Online Group in Hamburg and CEO of XingEvents in Munich. As a consultant and Interim Manager he completed various assignments. Since 2017 he is Managing Director for Secutix, which is based in Munich (Germany) and responsible for the German speaking markets.
Dr. Oonagh Murphy is a Lecturer in Arts Management at Goldsmiths, University of London. As an arts manager, writer and lecturer her research has taken her around the world to explore international best practice on the scalability of emerging technologies for cultural organisations. She is Principal Investigator on the Museums and AI Network (funded by the AHRC). She completed a Ph.D. in Museum Studies and Digital Culture, and a Masters of Research in Heritage and Conflict at Ulster University, Northern Ireland. A recipient of a Winston Churchill Memorial Trust Fellowship, she is a Fellow of the Higher Education Academy.
Paul Frey was born in Vienna in 1974 and studied law at the University of Vienna from 1992 to 1999. After court training and community service, he worked for an auditing and tax consultancy company and as assistant to the executive board of an Austrian insurance company. From 2002 to 2007 he headed Austrian Postbus. Since 2007, Paul Frey has been general manager of the KHM-Museumsverband, Austria’s largest group of state museums, comprising the Kunsthistorisches Museum Wien, the Weltmuseum Wien and the Theatermuseum. As expert in the field of cultural management, he has published several papers and has given numerous speeches and held lectures on Art and Cultural Law and (Cultural) Management.
Mag. Peter Stolzlederer works for A1 Telekom Austria AG as Head of Sales Medium Enterprise Vienna. The main focus of his team is offering business customers integrated solutions for mobile and fixed voice, internet and infrastructure, ICT and cloud services.. Mag. Peter Stolzlederer finished the University of Economics in Vienna (Master of Business) and has an additional certification obtained in the first Austrian multimedia academy. He is a certified Marketing and Sales trainer. After studying he worked as consultant for OGM for telecom and finance companies. Afterwards he worked for a branch of Raiffeisen, one of the largest financial institutes in Austria. He was responsible for the internet business and managed the largest Austrian online shop. In 2000 he started as Marketing Manager at COLT Telecom and from 2002 to 2009 he was Key Account Manager at OnTec Software Solutions GmbH and sold individual software. In 2009 he changed to NTT (former Dimension Data or NextiraOne Austria GmbH) as Senior Sales manager for SME-Market. Since 2009 he works for A1 Telekom Austria AG as Head of Sales Medium Enterprise Vienna and is leading a team, which enables business customers using integrated solutions for mobile and fixed voice and internet, infrastructure, ICT and cloud services. He is very experienced in leading teams, selling products and developing new strategies to raise market share and sales. He is a team player, very innovative and creative, is married and likes golf, skiing, badminton, chess and reading books. He summarizes with mind mapping and worked for several universities as lector for personal skill management.
Seb Chan is Chief Experience Officer at ACMI, Australia’s national museum of screen culture in Melbourne. He leads the Experience & Engagement division guiding teams responsible for visitor experience, marketing, brand & communication design, digital products, ICT, as well as the museum’s collections, digitisation & digital preservation programs. Prior to this he led the digital renewal and transformation of the Cooper Hewitt Smithsonian Design Museum in New York (2011-2015). At the Cooper Hewitt he also led experiments in the acquisition of digital design including the first ‘App’ to enter the Smithsonian’s permanent collection. He drove the Powerhouse Museum’s pioneering work in open access, mass collaboration and digital experience during the 2000s. He has also worked as a museum consultant with institutions across North America, Europe and Asia. His work has won awards from American Alliance of Museums, One Club, D&AD, Fast Company and Core77. He is an Adjunct Professor, School of Media and Communications, in the College of Design and Social Context at RMIT, and is a member of the international advisory board of Art Science Museum (Singapore), and advisory committees for the National Museum of Australia, Hammer Museum at UCLA (USA), and the Exploratorium (USA), National Heritage Board of Singapore, and is a board member of Diversity Arts Australia. He is an alumni of the Getty Leadership Institute and Salzburg Global Seminar, and also leads a parallel life in digital art, writing, and electronic music.
Stein Olav Henrichsen (b. 1954) has been the Director of MUNCH in Oslo since 2010, when he was recruited to realise the City of Oslo’s visions for a new museum for the important collection of 27.000 works by Edvard Munch. After a long career as a professional musician, Stein acquired wide national and international experience of artistic and administrative management within the field of art and culture. Before joining MUNCH, Stein was Director of the Bergen National Opera.
Tobias task is to research new trends in the world of Art&Culture. His target is to connect and support interdisciplinary workshops to achieve new level of perception of art. The connection of visitor experience, technology and contemporary solutions is as important as improving financial concepts and alternative incomes. Tobias started as lighting designer and project manager in Global Key Account Management Retail and worked for different companies like Audi, Apple, Aishti and more. After successful projects he complemented the complex project management where he mostly handled art and culture projects like Guggenheim Bilbao, New Staatsbyg Oslo and Kunsthalle Mannheim. His passion and fascination for those projects drive him to create unique concepts of success. Tobias was born in Germany. He studied at the University of Florida, FH Salzburg and TH OWL, holding a B. of Art in Interior Design followed by a M. of Art in Human Centered Design and B. of Art in Architecture.
Tom Schoessler is managing director of Weserburg Museum für moderne Kunst in Bremen, Germany. He teaches arts management at several universities and has published books and articles on pricing in the arts sector.
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