Future Museum Visitor Survey Results

We finally can present you some sneak peeks into the Visitor & Non-Visitor Survey results. MUSEUM BOOSTER and Fraunhofer IAO ran this survey from October 2020 to March 2021 to find out the desires and needs of museum target groups during and after the Coronavirus pandemic, to identify relevant trends and to support the digital transformation in the museum field.

We received more than 1,000 replies from all over the world and were overwhelmed with the respondents‘ motivation to help us shape the future of museums. Our gratitude and love goes out to you!

The overview of the results was presented by Prof. Dr. Vanessa Borkmann at the Future Museum Meeting in Zurich and will be shared within the Future Museum network. The next step is to work with related focus groups in workshops developing appropriate visitor experiences.