Workshop Data Analytics


“Data is the new gold of the 21st century”. You might have heard this quote before. Since data has become increasingly important over the last decades, we have dedicated an entire workshop to this topic. The workshop took place on 3 November 2020 within the Future Museum research project and was led by Dennis Stolze, Head of Cognitive Environments at Fraunhofer Institute for Industrial Engineering IAO with further input from Catherine Devine, Business Strategy Leader – Libraries & Museums at Microsoft and Tobias Jonk, Application Manager Arts & Culture at Zumtobel Lightning GmbH.

Future Museum Workshop Data Analytics Speakers

Future Museum Workshop Data Analytics Speakers

At the beginning of the workshop, Dennis Stolze presented the gained results from the digital assets and strategies interviews which were conducted with the project partners over the summer. The purpose of the interviews was to get an insight on if the project partners have an overall digitalisation strategy implemented and how their institutions use IT systems in different areas.

In the following presentation “Data Analytics: Why should we think about Data”, Dennis Stolze pointed out that in order to achieve a digital transformation, it is important to see digital technology as a tool to look at problems from a different perspective and to use data for problem solving or as a way to generate new business models. Data has zero marginal costs and offers the possibility of unlimited economies of scale. Dennis Stolze also talked about the 4V dimension model for Big Data (composed by volume, velocity, variety and veracity), how to create data points in museums to get data (for example through the use of sensors), and finally presented “Cross Industry Standard Process for Data Mining”, a toolset to create data analytics processes for the development of business models. The presentation contained also some best practice cases from the museum world and was concluded by an interactive brainstorming session which focused on the two following questions:

–  What would be an interesting business case at certain stages of the visitor journey?

–  What data sources do we have, or do we need to make available (both internal and external sources)?

The key take-aways of Catherine Devine’s presentation “Data Driven Insights and Decision Making for Museums” are the relevance of creating a data culture within museums, the democratisation of data as well as the empowerment of employees regarding the usage of data to make the processes within the museum more efficient through digital transformation. Data is more available than ever coming instantly from different sources and can be shared with anyone. In terms of data analytics, predicting outcomes has become more relevant than visualising data.

Last but not least, Tobias Jonk talked about several cases in arts and culture venues, where Zumtobel’s luminaire technology has been used in order to create data points combining Bluetooth and WIFI with light installations.


Thanks again to all the speakers for their valuable insights!