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MUSEUM BOOSTER and Fraunhofer Institute for Industrial Engineering IAO hosted an online workshop on 4 March 2021 which focused on technological trends and innovations in museums and how technology can support storytelling. The workshop was divided into three action fields: entrance area, storytelling on site in museums and services areas.
The workshop was kicked-off by Tobias Jonk from Zumtobel who talked about how light can increase turnover and enhance visitor engagement in museums with special focus on exposition solutions in cultural organisations and the retail sector.
The Storytelling on site part of the workshop started with Kris Hoffmann’s presentation about a site-specific augmented reality story called “The Bookworms” developed for the Austrian National Library, followed by Kontantin Höbart (7reasons Medien GmbH) who presented a new exhibition room called Deck 50 at the Natural History Museum in Vienna including AR and dinosaurs. Jussi Ängeslevä, (ART+COM) started his presentation by providing a brief overview through time of the different AR projects they have worked on as well as the evolution of the equipment providing the experiences and some of their recent works at Moesgard Museum in Denmark, The Jewish Museum and Futurium in Berlin. Canon was represented by Berry Wijnen, who talked about the company’s partnerships with content creators, creative agencies or designers aimed at finding, together with museums, solutions and new approaches to enhance visitor experience. Gijs Leijdekkers (Tinker Imagineers) presented two case studies related to narrative immersion: Mondriaanhuis Museum and Tirpitz Museum in Denmark.
Tobias Jonk and Ralf Müller from Zumtobel added to this session how lighting in the museum space can affect the visitor perception of artworks and how storytelling can be enhanced by certain effects such as lighting, projections, combination of media and location-based services. They also provided the final presentation for the service areas. It focused on visitor perception and comprised topics of preference, attendance, perception and emotional effects referring to studies which Zumtobel conducted and which showed how people perceive physical spaces depending on different lighting scenarios.