Future Museum Phase II

Future Museum, the MUSEUM BOOSTER research project with international research partners, aims at helping museums apply cutting-edge know-how in their strategic planning. The Future Museum community brings together museum and cultural leaders, public authorities, innovators, and suppliers in the exchange of ideas, experiences, and benchmarks. The research project was launched in 2019 and continues until today.

RESEARCH FOCUS

The research phase 2022/2023 focuses on the question of relevance and vision of museums, including three main fields:

Audience Development

What makes a museum visit interesting for different audiences? The focus on visitors has become increasingly important for museums and their strategic planning. Engaging with visitors both onsite and online is a vital part of the overall museum experience.

Crossmedia Development

Digitalisation enables new working fields within museums when it comes to architectural planning, creation of exhibitions or innovative educational programmes. How can digitalisation in combination with storytelling and emotion design enhance the visitor experience? Bearing this in mind, which workflows have to be established in the museum?

Digitalisation & Management

The organisational setup in museums has to respond to accelerating digitalisation. Digital strategy, data collection & analysis, as well as monetisation of digital content are essential parts of modern museums. What is the best way to proceed in this direction?

*Note: the research questions will be finalised together with the Future Museum project partners.

OUTPUTS

Reports

The research results are brought together in written form.

Presentations, executive summaries, and keynote presentations

Every three months, MUSEUM BOOSTER will present the research results to the project partners at two-day meetings in different European cities or in an online format. This will be followed by discussions during the meeting (allowing for feedback and keynote presentations or additional insights from museums, technology companies, software developers, exhibition designers, tourism authorities, donors, and other stakeholders involved). The executive summaries will be sent out in advance of the meeting.

Best-practice visits

Organised tours to selected sites relevant for the research questions – e.g. AI laboratories, 3d printing studios, museums, AR/VR showrooms.