Welcome

Meeting focus, Sofia Widmann and Vanessa Borkmann
News round and introduction of new project partners: Zumtobel & Vienna Business Agency

Session 1
Visitor Experience: How can museums be better linked to other touristic and/or city infrastructure stakeholders?

Keynote: Museums as part of the visitor economy eco system, Daniela Kolesa, Director Destination Management, Vienna Tourist Board
Summary of research results, Vanessa Borkmann, Head of Future Museum Research of Fraunhofer IAO
Best practice cases/smart solutions in the museum field, Olga Tykhonova, Research Curator, MUSEUM BOOSTER

Session 2
Visitor Experience: How can museums be better linked to other touristic and/or city infrastructure stakeholders?

The guest journey – hotels & the city, Christoph Hoffmann, CEO & Partner, 25hours Hotels
How guest experiences are rated, Helena Egan, Co-Founder, Planet Egan Ltd
Presentation of innovative cultural & city cards, Christopher Hinteregger, Managing Director, PKF tourismexperts
Podium discussion – The future of visitor cards:
Daniela Kolesa, Director Destination Management, Vienna Tourist Board;
Gianluca Camaggio, Sales Manager, Barcelona Tourism;
Brendan Crain, Project Manager, NYC Culture Pass, Brooklyn Public Library

Session 3
Digitalisation + management: How can dynamic pricing, revenue & yield management be used in museums?

Yield management & dynamic pricing in the hotel sector, Jacob Voss, Director of Revenue Strategy, 3 Mohren Hotel – Preferred Hotel
Ideas for new revenue sources in museums, Sofia Widmann, Managing Partner, MUSEUM BOOSTER
Dynamic pricing and yield management for cultural institutions & best practice cases, Elfi Maier, Managing Director, revenuefocus & External Expert for MUSEUM BOOSTER

Session 4
Digitalisation + management: How can dynamic pricing, revenue & yield management be used in museums?

The technical basis of yield management & dynamic pricing, Klaus Kohlmayr, Chief Evangelist, IDeaS Revenue Solutions
Yield management in the cultural sphere – obstacles and opportunities, Dr. Tom Schößler, Managing Director, Weserburg Museum für moderne Kunst
Brainstorming session – how can yield management be introduced in the museum sector? Jacob Voss, Klaus Kohlmayr, Diego Cenzano, moderated by Elfi Maier

Session 5
Interaction & Outlook

Survey update & discussion, Vanessa Borkmann & Dennis Stolze

Session 6
Interaction & Outlook

Brainstorming on 3 research questions, work in groups – presentation in the end

Dial-in Group 1      How can museums be better linked to other and/or city infrastructure stakeholders?
Dial-in Group 2      How to link the interests of tourists and locals in the context of a modern visitor economy?
Dial-in Group 3      Which new revenue sources could museums tap into?