Welcome

Meeting focus, Sofia Widmann, MUSEUM BOOSTER & Vanessa Borkmann, Fraunhofer IAO

Session 1

Digitalisation + management: At which stage of the visitor journey can visitor data be collected and used in a meaningful way?

Keynote – Developing the conversation around AI, ethics and museums, Museums & AI Network, Elena Villaespesa, Pratt Institute & Oonagh Murphy, Goldsmiths, University of London

Summary of research results, Dennis Stolze, Fraunhofer IAO

Best practice cases in the museum field, Olga Tykhonova, Head of Research & Development, MUSEUM BOOSTER

Session 2

Digitalisation + management: At which stage of the visitor journey can visitor data be collected and used in a meaningful way?

Presentation – Cleveland Museum of Art, Jane Alexander, Chief Digital Information Officer

Presentation –  Engaging new and existing clients with Google and Youtube, Google, Andrej Plancic, Manager Sales Operations, Northern Europe

Presentation –  Central data management, Dr. Michael Toedt, CEO dailypoint & author of “big data”

Summary of key take aways from the presentations, moderated discussion and Q&A, Sofia Widmann

Session 3

Visitor Experience: How can museums reach new target markets? How to attract repeat/regular visitors? How to generally attract more visitors?

Keynote: Audience Agency, Anne Torreggiani, CEO, Jonathan Goodacre, Senior Consultant International

Summary of research results, Vanessa Borkmann, Head of Future Museum Research, Fraunhofer IAO

Best practice cases in the museum field, Olga Tykhonova, Head of Research & Development

Session 4

Visitor Experience: How can museums reach new target markets? How to attract repeat/regular visitors? How to generally attract more visitors?

Presentation –  The Shed New York, Dupe Ajayi, Intersectional Marketing Strategist

Presentation – Visitor data and the big why, ARoS Aarhus Museum of Art, Denmark, Marianne Grymer Bargeman, Head of Learning and Interpretation

Presentation –  Understanding digital audiences for cultural organisations, One Further, Chris Unitt, Founder

Presentation –  Engaging audience with video content, Rakuten TV, Dmitry Koval, Product Manager, User Acquisition & AVOD

Summary of key take aways from the presentations

Short moderated discussion and Q&A, Sofia Widmann

Session 5

Outlook Piloting Digital Earnings, Sofia Widmann

Visitor Survey Update, Vanessa Borkmann