PROGRAMME FUTURE MUSEUM ONLINE MEETING III
Please note, that the agenda is still subject to change depending on speaker availability.
8 February 2021, 13:00 – 17:00
Meeting focus, Sofia Widmann, MUSEUM BOOSTER & Vanessa Borkmann, Fraunhofer IAO
Digitalisation + management: At which stage of the visitor journey can visitor data be collected and used in a meaningful way?
Presentation – Cleveland Museum of Art, Jane Alexander, Chief Digital Information Officer
Presentation – Engaging new and existing clients with Google and Youtube, Google, Andrej Plancic, Manager Sales Operations, Northern Europe
Presentation – Central data management, Dr. Michael Toedt, CEO dailypoint & author of “big data”
Summary of key take aways from the presentations, moderated discussion and Q&A, Sofia Widmann
9 February 2021, 13:00 – 17:15
Visitor Experience: How can museums reach new target markets? How to attract repeat/regular visitors? How to generally attract more visitors?
Presentation – The Shed New York, Dupe Ajayi, Intersectional Marketing Strategist
Presentation – Visitor data and the big why, ARoS Aarhus Museum of Art, Denmark, Marianne Grymer Bargeman, Head of Learning and Interpretation
Presentation – Understanding digital audiences for cultural organisations, One Further, Chris Unitt, Founder
Presentation – Engaging audience with video content, Rakuten TV, Dmitry Koval, Product Manager, User Acquisition & AVOD
Summary of key take aways from the presentations
Short moderated discussion and Q&A, Sofia Widmann
|16:45 – 17:10||
Outlook Piloting Digital Earnings, Sofia Widmann
Visitor Survey Update, Vanessa Borkmann
|17:10-17:15||Next steps, Sofia Widmann|