Future Museum Speakers
Adam is a hospitality veteran with over 25 years of experience in hospitality operations and consulting. He joined PKF hotelexperts in 2014 to head the UK & Ireland hotel consulting practice based in London and has managed advisory assignments in the UK, Europe, Africa, and the Middle East in feasibility, valuation, transaction support, research, operator search and asset and performance management for public and private investors, lenders, developers, and operators in the hospitality sector. Before joining PKF in London, Adam worked with PKF Consulting USA in Atlanta from 2008 to 2014 during which time he was responsible for valuing and analysing the feasibility of several hundred proposed and existing transient and extended-stay hotels, conference centres, and mixed-use hospitality developments with a total value of more than US$2 billion. In his 20’s Adam had a variety of roles: as a cheesemonger, opening, managing and cooking in restaurants, and importing and distributing fine Italian foods. Adam has a Master of Management degree in Hospitality from the Cornell University School of Hotel Administration and a Master in Social Anthropology from the University of Edinburgh. Adam has been an active board member and past president of the London and Atlanta chapters of the Cornell Hotel Society, he is a member of the Hotel Property Network and The Hotel Real Estate Group, is a regular speaker at industry events and a keen home cook.
Alexander Klein studied economic sciences with special subjects international business and marketing. For more than a decade he operated in media agencies where he advised international advertising clients and developed 360° media strategies. Since 2020 he developes strategies for distribution and media promotion of the Cologne Museum Services products. Furthermore he deals with enhancements in subdisciplines such as visitor research and adress management.
Andrej has worked in multiple roles at Google, where he is currently managing a North European team that aims to consult small/medium-sized businesses on digitalization and online marketing. Andrej has a long-standing passion for transforming and automating business processes through data and is eager to help companies of all sizes succeed in the digital era. Andrej holds an MBA in Finance and Management.
nne is founder and Chief Executive of The Audience Agency, the UK national charity for public engagement with arts, museums and heritage, increasing the reach, relevance and resilience of the sector. She is the Co-Director of the new Centre for Cultural Value, funded by the AHRC and based at the University of Leeds in the UK. As a curious individual with interests in creativity, learning, policy, social justice, business, research and tech, she is uniquely spoiled in this role which has enabled her to dabble in each and build a network of inspiring colleagues along the way. Anne has been influential over three decades, improving practice and advocating for people-centred change in the cultural sector. Prior to The Audience Agency she was director of marketing and audiences with numerous UK cultural organisations, and then a consultant. The Audience Agency is a specialist research agency funded by Arts Council England, Arts Council Wales and Creative Scotland to deliver “Audience Finder”, a world-first platform sharing visitor data between 1000 cultural organisations, providing analytics and a wealth of insight about engagement nationally. It is now being piloted in three more countries, the first step in an international learning alliance powered by the platform. Anne is a specialist in audience strategy and research, trends and patterns of public engagement across arts and heritage. She has a special interest in the use of data and digital, especially for better access to arts and heritage, increased participation and cultural democracy. Linked to this, she has developed a particular focus on human centred design as a path to innovation and has devised numerous resources and leadership programmes exploring these areas. She continues to practice as a facilitator and adviser for a diverse range of cultural agencies, funders and organisations including as trustee of Tamasha and Situations.
Augustin manages customer relationship and leads ticketing operations and innovation processes at the Centre Pompidou to provide all visitors with the best experience possible. Augustin is passionate about museums and dedicated to audience-centric projects. He holds degrees in art history and project management.
• Working for Canon since 2004. • Background in professional photo/video sales • Experienced in System Integrator Business focussing on projector applications in museums • Now responsible as a business development manager for System Integration Business in Digital Imaging in Benelux and Nordics.
Bob studied Business Administration and International Management at RSM Erasmus University and the London School of Economics. He started his career as a management consultant at the Boston Consulting Group in Amsterdam. Together with Max Roest, he founded FloatScans in 2019 with the goal of enabling the creation of a new generation of digital cultural heritage experiences. With the help of FloatScans’ self-developed 3D scan technology Bob aims to bring cultural heritage collections to life digitally and advance the digital transformation of the sector.
Brendan Crain is a cultural administrator specializing in strategic planning, partnership building, and public programming. Currently, he serves as the project manager for Culture Pass, a joint program of the Brooklyn Public Library, New York Public Library, and Queens Public Library in partnership with more than 75 museums and theaters across New York City. Prior to this he was the Program Director for Open House New York, organizer of one of the largest annual design festivals in the US. He has also worked for the Project for Public Spaces and the Institute for Urban Design, where he served as co-organizer of the Urban Design Week festival in 2011. His work is driven by a deep interest in the relationships that people form with places.
Brianna Scully is the Product Marketing Manager at Spatial. Spatial is the best cross platform remote collaboration tool that has been making waves in the world of remote galleries. Sparked by the NFT community, Spatial has transformed what is possible for remote museum experiences. Bri has worked at multiple AR/VR startups, three of which (Spatial, Meta, & IrisVR) were focused exclusively on virtual collaboration for workplace productivity. She developed a deep passion for AR & VR focusing on the space for several years both professionally and academically. Her enthusiasm for the rapidly evolving technology continues to grow as Spatial pushes the boundaries to redefine what it means to meet in a virtual world.
Catherine leads strategy for Libraries and Museums within Microsoft’s Education division. In this role her goal is to leverage technology to further the missions of Libraries and Museums globally in attracting visitors, optimizing the visitor experience, supporting research, serving the community, improving operations and exploring emerging opportunities for Libraries and Museums as their role is defined in a continually changing world. Catherine was most recently Chief Digital Officer at the American Museum of Natural History in New York City. In that position, she led the digital transformation of the Museum for 7 years, as part of a 25 year career in technology across a variety of industries. Catherine has had a lifelong love and interest in technology and its ability to optimize outcomes across all aspects of life and society. Catherine is originally from Sydney, Australia, holding a B. Business (Accounting) from the University of Technology, Sydney and a M. Sc Business Analytics (Data Science) from Syracuse University.
Chris Unitt is the founder of One Further, a digital analytics and usability research agency that serves the cultural sector. We help our clients to understand how people engage with them online so they can provide better digital experiences. Our work covers digital strategy, content strategy, website analytics, search engine optimisation, and digital advertising (we are an accredited Google Partner). Our museum and gallery clients include the British Museum, Tate, and the Victoria & Albert Museum.
BeAnotherLab is an interdisciplinary art-science research laboratory dedicated to exploring the relationship between identity and empathy. They develop immersive technology systems to generate new modes of storytelling and to experiment with the perception of self and other. Since 2012 the lab has used techniques from VR, cognitive science and performance to develop applications in artistic, scientific, social, healthcare and educational contexts with emphasis on the impact of their work in people’s lives. Their work is based on an inclusive distributed model of action-research and collaborative design methods.
Christopher is a tourism expert with more than 15 years of experience in the field of tourism and destination development. He studied tourism management in Austria and afterwards started to work as a consultant. Since 2003 he implemented more than 75 tourism projects in 24 countries and is a regular speaker at international tourism conferences. Christopher is the Scientific Director of the World Congress on Snow and Mountain Tourism and included in the expert roster for technical assistance for the COVID-19 tourism recovery project of the UN World Tourism Organization. In 2018 Christopher joined PKF and is now the Managing Director of PKF tourismexperts, a company supporting public administrations on their way to professionally develop tourism in their destination.
Daniel Benyi is a filmmaker, storyteller, and creative producer over the last 8 years. Between 2017 and 2019, he gained professional experience in XR technology in New York, working on AR/VR productions with Superbright and The Family studios in Brooklyn. In 2019, he moved to Vienna and co-founded OCG Immersive Studio specializing in animation, immersive performance, and VR production. His projects have been selected for festival workshops such as IDFA DocLab, CPH:DOX, VR Days, and Biennale College Cinema.
As head of the department “Destination Management”, Daniela Kolesa is responsible for strategic development and for the activities that the Vienna Tourist Board carries out on-site in Vienna, such as guest services including tourist information and the Vienna City Card, as well as industry events, training initiatives and networking with local partners. The areas statistics, market and trend research also form part of her responsibility. Before that, the business economist worked for eight years as an independent management consultant, management trainer and executive coach. She started her career as a project manager in international HR marketing. Afterwards, she accompanied various change and reorganization processes as a human resources business partner at T-Mobile Austria. Daniela Kolesa studied international business administration at the University of Innsbruck, the Vienna University of Economics and the London School of Economics and completed various training courses on topics such as consulting, coaching and art & cultural management. Daniela Kolesa can be reached at Vienna Tourist Board by phone + 43-1-211 14-200 and by e-mail at daniela.kolesa@wien.info.
Dmitry Koval is the senior product manager in charge of user acquisition and monetisation at Rakuten TV (headquartered in Barcelona, Spain). Before focusing on the online video industry, he managed digital communications at PinchukArtCentre (Kyiv, Ukraine). His strongest passion is connecting business and technology to build products used by millions in everyday life.
Dupé Ajayi is known for her simplified yet strategic approach to launching innovative marketing and social impact campaigns that capture and ignite intersectional audiences. She believes in the power of marketing for good. After working in production at companies such as MTV, ABC News, and BET she made a natural transition into the non-profit arena as a branding and marketing specialist. She has since consulted and worked for several corporate, non-profit, and governmental entities including The Shed, McDonald’s, The City of New York, Starbucks, Mary J. Blige, Rent the Runway's Project Entrepreneur, the Brooklyn Public Library, and more. Dupé is credentialed by New York University's School of Continuing and Professional Studies in the area Public Relations and Marketing for Non-Profits.
Dr. Elena Villaespesa works as an Assistant Professor at the School of Information, Pratt Institute. Her research and teaching areas of interest include digital strategy, data analytics and user experience research and evaluation applied to the museum sector. She is International Co-Investigator on the Museums and AI Network (funded by the AHRC). She completed a Ph.D. in Digital Heritage at the School of Museum Studies, University of Leicester (United Kingdom) and an MA in Arts Management, Universidad Carlos III, Madrid (Spain). She has previously worked as a Digital Analyst at the Metropolitan Museum of Art and Tate.
Elfi Maier is an expert in the field of Dynamic Pricing. Throughout her professional career she has been in charge of pricing policies and revenue optimization for two large American based hotel chains, Starwood and Marriott. During her last assignment as an employee she was responsible for the revenues of 10 iconic Starwood hotels. Among them the Hotel Imperial and the Hotel Bristol in Vienna. In 2012 she started her consultancy company ‘Revenuefocus’. Revenuefocus provides pricing know-how from the hotel industry and develops innovative pricing models for industry sectors with the same basic conditions as hotels e.g. cultural institutions, skiing resorts or the entertainment industry. For the last 5 years she has been very successful in implementing dynamic pricing for cultural institutions.
Fabien Morf (1977) is founder and director of the agency for audience research and cultural marketing L'Oeil du Public ( Suisse). After his studies in Paris, he started in 2000 a career dedicated to marketing & communication within international groups such as Nestlé Switzerland, Nestlé Vietnam or Nivea, where he held the position of Consumer Insights Manager and Digital Marketing Manager for 7 years. Passionate about classical music & arts in general, he decided in 2018 to combine arts and marketing, and started the EMAA training at the University of Zurich. After assignments at the Zürich Opera House and then at the Vienna State Opera, he founded his agency L'Oeil du Public (Switzerland) in 2018. Fabien Morf also teaches marketing, digital marketing and market research techniques at the University of Geneva and at the Business School of Yverdon. He is Member of the Board of the Swiss Marketing Association | Léman region.
Gaëlle is a Franco-Brit-ish immersive and film Writer, Director based in London. Having lived in Asia, the US and Europe, she draws inspiration from her cultural experiences and applies them to her storyworlds. She is a Sundance, SXSW, Venice Production Bridge, Series Mania, Story Futures Academy and LSFF alum. Her short films include Awakening (starring Tracy Wiles, WINNER Best Drama at New York Shorts Film Festival 2015), The Feast (starring Katie Leung, WINNER Best Production Design at Underwire Film Festival 2018) and Mechanical Souls (starring Janet Hsieh, George Young and Patty Lee, WINNER Best VR Stereography at the EMEA Lumière Awards 2019). Gaëlle is currently Creative Directing the Mechanical Souls Graphic Novel adaptation in English, French and Mandarin. In 2020, she co-created a VR series, (Hi)story of a Painting (HOAP), which received prototype funding from Arts Council England and Digital Catapult through the competitive Creative XR programme. Episode 1 of the HOAP series received its world premiere at SXSW 2021. Gaëlle trained as a writer at the NFTS, from which she holds a certificate, and as a writer, director at the London Film School, from which she holds an MA in Filmmaking. She also holds a BA in Art History and Spanish Literature from Skidmore College. Bilingual in French and English, Gaëlle works in both languages and is always up for a new challenge, travelling internationally for her projects (when the world is not in Covid chaos).
Gerfried Stocker (AT) is a media artist and an engineer for communication technology and has been artistic and managing director of Ars Electronica since 1995. In 1995/96 he developed the groundbreaking exhibition strategies of the Ars Electronica Center with a small team of artists and technicians and was responsible for the setup and establishment of Ars Electronica’s own R & D facility, the Ars Electronica Futurelab. He has overseen the development of the program for international Ars Electronica exhibitions since 2004, the planning and the revamping of the contents for the Ars Electronica Center, which was enlarged in 2009, since 2005; the expansion of the Ars Electronica Festival since 2015; and the extensive overhaul of Ars Electronica Center's contents and interior design in 2019. Stocker is a consultant for numerous companies and institutions in the field of creativity and innovation management and is active as a guest lecturer at international conferences and universities. In 2019 he was awarded an honorary doctorate from Aalto University, Finland.
Always interested in travelling and discovering different cultures, driven by his passion towards architecture and art. Gianluca Camaggio settled in Barcelona almost 15 years ago and started to work for Turisme de Barcelona a little bit more than 10 years ago. He is now in charge of the Product Development, the sales channels and B2B relationship for the DMO. With a city so rich in cultural offer, the key is to be able to give the opportunity to every visitor to know the most of it and feel inspired to come back.
Gijs Leijdekkers is experience designer at Tinker Imagineers, combining spatial design with show technology for a dynamic visitor experience. Over the years, he has worked on a large number of (art) projects with experience design and related disciplines: spatial design, film, animation, interactive mechanical installations, sound and lighting. This diverse experience adds a fresh perspective to his design projects. He thoroughly enjoys both the creative design process and working on perfecting the project at the building site into the early hours.
Autodidact without fear of the complexity of things with a sharp eye for aesthetics, design and function. Since 15 years he is a specialist for autostereoscopy (AS3D) technology, AS3D content & software and the overall AS3D ecosystem. Beginning in Jena at X3D Technologies GmbH (later NewSight), he was one of the first pioneers in the field of autostereoscopy. He went from from 3D generalist to head of department. In 2011 he moved to United Screens as Head of Digital Production and is Chief Technical Officer since 2018.
Hedwig Wösten (1986) took up her position as Manager Exhibitions and Projects at the Mauritshuis in The Hague in 2015. In her role she organizes all exhibitions and leads the main projects within the museum. Before that she was Project Manager at Studio Louter, a content design studio for museum based in Amsterdam.
Helena is the co-founder of Planet Egan Ltd, a boutique consultancy with deep passion for sustainable and responsible growth in travel and tourism industry, building bridges to achieve measurable results and creating new partnerships and synergies. She truly lives and breathes travel and has over 30 years of industry experience under her belt. Helena recently held a senior global advocacy role at TripAdvisor working across various intergovernmental organisations and industry associations. She signed the UNWTO Global Code of Ethics for TripAdvisor and was integral part of their Animal Welfare Policy. Helena is an outstanding spokesperson, strategist, connector and thought leader serving the travel and tourism industry with wisdom and humility; helping to position the industry as a 'force for good' when practiced responsibly, sustainably and with social impact top of mind. She continues to be a sought-after advisor, facilitator, keynote speaker and panellist, and frequently addresses the audiences of leading industry events. Helena in also a board member for Nordic Tourism Collective, World Tourism Association of Culture & Heritage and an advisor to the Leading Culture Destinations and sits in the jury for the prestigious LCD Awards. She holds an MA degree from the University of Helsinki and degree in Marketing from the Swedish University of Economics & Business (Hanken) of Finland.
Ericsson has developed a Storytelling and Augmented Reality (AR) platform, “Every Place Has a Story”. Every Place Has a Story caters to both consumers and storytellers alike, enabling storytellers with easy to use step by step tutorials, effectively bridging the amateur and professional spheres; while simultaneously empowering consumers of stories to seamlessly find the stories most interesting to them. Henrik has spent his 20+year career in Transformation and Development roles across technology verticals, while establishing a track record for enhancing bottom line growth. His passion for museums has been a lifelong hobby as he is a history buff by nature and enjoys exploration of pivotal historical events. This career track record and personal passion for History and Society are the genesis for Every Place has a Story.
Henry Muccini is full Professor in Computer Science at the University of L’Aquila, Italy. He is also the CEO and co-founder of the nExpecto Srl start-up company. His research interests are in the Computer Science area, Software Engineering field. In particular, his main research interests are on software architecture descriptions and analysis, architecture-based analysis, model driven engineering, and engineering mobile applications. In this line, he and team have been studying, engineering, implementing, and testing in the field a solution for the Uffizi Galleries in Florence in order to get the visitors accessing and visiting the museum so to avoid queues and crowds, both outside and inside the museum. In his role as professor in Computer Science, he has been publishing more than 150 international research articles in the main software engineering and software architecture conferences and journals. In his role as CEO of the nExpecto start-up, he is producing solutions to improve the visitors experience in museums, both in terms of crowd management and redistribution in a multi-site perspective, and on digital tween solutions for pre-during-post visit.
Reached a B.A and B.A.Sc. degree in International Hospitality Management and International Hotel and Restaurant Management from IUBH/Northern Arizona University in 2013 followed by six years in different on property and cluster leadership positions in Revenue Management for Marriott International (Vienna, Heidelberg, Munich). During this time frame new revenue management systems were rolled out and strategies to a more holistic hotel revenue approach were implemented. After successfully integrating part of the former Munich Starwood properties into the Marriott system environment he joined the privately owned and well known historic Drei Mohren Hotel Augsburg in early 2019. Responsibility was to further implement Revenue Management function and strategies throughout the hotel in different disciplines while leading the successful change from Steigenberger Hotels to Preferred Hotels in late 2019.
Jane Alexander is the Chief Digital Information Officer for The Cleveland Museum of Art (CMA). As CDIO, Jane is responsible for creating awe-inspiring and iterative digital projects supporting a vision of innovation, technology implementation, and digital transformation that exemplify the CMA’s mission. Since 2020, Jane has brought this same innovative thinking to the museum’s increased online presence in response to the covid-19 pandemic. In her tenure at the museum, Jane has moved the museum to be a data-driven, forward thinking institution. Under her leadership, the CMA launched a comprehensive Open Access initiative in 2019, allowing the public to share, collaborate, remix, and reuse high resolution images of 30,000 public-domain artworks as well as metadata for 61,000 artworks for commercial and non-commercial purposes. Jane has led the many iterations ARTLENS Gallery, originally known as Gallery One. This world renowned, innovative experience uses cutting-edge technology to inspire visitors to look closer, dive deeper, and connect with the museum's encyclopedic collection. Jane leads the development of in-gallery digital experiences, including Revealing Krishna, an unprecedented, immersive mixed-reality exhibition opening in 2021, with an entirely new museum experience where technology is used alongside exceptional Cambodian artworks, to tell the story of these objects and their restoration. This will be the first scholarly exhibition of its kind. Prior to joining the CMA, Jane developed and directed Columbia University’s acclaimed distance education program, and developed university-wide resources for instructional technology and methodology. Jane has served as the technology director and design consultant to Frank Gehry's Peter B. Lewis Campus at Case Western Reserve University and as the virtual CIO to Great Lakes Science Center. Jane holds a BA in Architecture and a BS/MS in Applied Mathematics from Columbia University.
Jonathan is responsible for the international work of The Audience Agency, which helps cultural organisations to understand and engage with their audiences. He specialises in evaluation, audience development and project management, especially in multi stakeholder transnational programmes. He is part of the team that is evaluating Galway 2020 European Capital of Culture using a methodology adapted to the circumstances of the Covid-19 Pandemic. His other current international work includes evaluating the British Council Digital Arts Collaboration Fund that takes place in 40 countries and training on the ECOC Academy Camp which is supporting future European Capitals of Culture. Further international projects include leading on the EU funded Adeste+ and Asset projects for The Audience Agency which are developing innovative methods of research and training. He is a pedagogical team member of the European Diploma in Cultural Project Management and author of International Agent, the e-newsletter about international audience development and research. Jonathan originally studied Sociology, then worked for two decades in a variety of cultural organisations ranging in scope from pop music to experimental performance art, before joining The Audience Agency in 2013.
Professor Jussi Ängeslevä is a designer, an artist and an educator. With home base at the Berlin University of the Arts and Royal College of Arts in London, but lecturing around the planet, he is actively involved in the ever expanding field of new media, working with digital materiality and interaction design. In parallel to the academic work, he is the Vice Creative Director of ART+COM studios, where his work in public art commissions, exhibitions and installations are consistently yielding international recognition. His independent works have been awarded by institutions such as Royal Society of Arts, NESTA, BAFTA, Art Directors Club of Europe, D&AD, Ars Electronica and ZKM. Over the years he has served in numerous international art and design juries, academic chairs and boards. Throughout his career his focus has always been intentionally in between fields: combining understanding of visual, physical and interaction design with algorithmic, electronic and mechatronic knowledge to create innovative and elegant experiences. His design ethos is leveraging hardware, software, physical and visual design in the search for elegance in spatial communication, where the meaning is inseparable from the medium communicating it.
As Chief Evangelist for IDeaS, Klaus role is to challenge existing thought processes, create stimulating conversations and help bring to live the future of Revenue Management and Pricing in hospitality and travel. Klaus has been working to challenge the status quo for the last 20+ years. He re-joined IDeaS from TSA Solutions where he led the company’s global commercial, operations and strategic partnership initiatives. Previously with IDeaS he started the companies’ global consulting division and led teams that partnered with leading hotel companies to jointly develop the world’s first group price optimization and function space revenue management solutions as well as requirements for new pricing methodologies. An advocate of lifelong learning, Klaus holds a Bachelor of Science in Hotel Management, has studied business at Henley Management College, real estate investment and asset management at Cornell University’s School of Hotel Administration; and finance and strategy at the Singapore Management University.
Konstantin is a Senior Software Developer at 7reasons Media GmbH (Vienna, Austria). For the past five years, he has worked on creating custom software applications for museums and exhibitions, applying Virtual and Augmented Reality technologies, modern web development as well as Android and iOS applications. During this time he also finished his BSc and MSc in “Media and Human-Centered Computing” at the TU Wien, where he is currently employed as project assistant, researching the use of Augmented Reality in civil engineering applications.
Kris has been working as an animator, director and art director for animated films since graduating from the Royal College of Art in London in 2010. Highlights include a V&A Illustration Award (2010), an extensive festival tour for her first animated short Breakfast (2011) and commissions for the NY Times Op-Doc strand, Somerset House, Wildlife Aid, The Guardian Labs, Madrid Fashion Week, Dezeen, the Austrian Cultural Forum in London and the EU Energy Efficiency Commission. More recently Kris has focused on augmented reality storytelling. She was nominated for the Austrian ‘Staatspreis für Digitalisierung’ in 2020 for The Bookworms - a site-specific augmented reality story, directed and produced for the Austrian National Library in Vienna. She was also nominated by Austrian newspaper Kurier for the Futurezone Woman of the Year in Technology 2020 award.
Leo is the Product Owner of The Audience Agency’s SaaS and PaaS product offering. He has 20 years’ experience working with arts and cultural organisations to help them use audience data and insight to make better decisions and drive business planning and audience development. As Product Owner he brings that experience to lead the product development team and processes, ensuring that they build the right products for users in the right way – always putting the users’ needs at the centre. He is a Scrum Alliance Certified Scrum Product Owner and has played a lead role in the development of The Audience Agency’s Audience Finder, Show Stats and Audience Spectrum products. In the course of this work, data protection compliance within the product development process and service offering has been a fundamental requirement, and Leo has developed considerable expertise in this area. He was commissioned by Arts Council of England to co-author and edit guidance on GDPR compliant data processing and data sharing for organisations in the cultural sector. Leo is an English graduate with postgraduate MA in Shakespeare Studies from the University of Birmingham’s Shakespeare Institute in Stratford-upon-Avon.
Manfred Moormann joined the Telekom Austria Group in 1998. Since 2003 he has held various management positions in the company, e.g. he was responsible for the establishment of the television business, the establishment of new business segments, the Telekom Austria Group strategy, the development of a special sales force for the public sector and healthcare, the rollout of the fixed net infrastructure. After being responsible for the digitization of the group's companies for a long time, he is now trying to push the cooperation of international telecommunication companies in the field of digitization. As a sideline, he was a lecturer at the Modul University Vienna and the Vienna University of Economics and Business. Manfred holds a master’s degree in Technical Physics from the TU Wien and an MBA from the Danube University Krems. Together with his wife and the two daughters, he lives in Vienna/Austria.
Marc Merpillat is the Business Development Lead for Museums at SecuTix. He has a deep knowledge of the museum sector having spent five years at the Musée du Louvre as its Deputy Director for Marketing and Cultural Sponsoring. In his role, he overlooked the museum’s promotional activities, audience development, loyalty programs, sales strategy and CRM usage. Subsequently, Marc set up his own consulting agency specialising in the culture sector. Clients included Pinacothèque de Paris, Artie’s Chamber Orchestra, CNFPT (Training Institute) and the Luzège Theatre Festival. Marc began his career at Procter & Gamble then Bolton Group as a B2C brand manager after spending two years in the French economic development bureau in Singapore. Marc holds a master degree from the ESSEC business school in Paris.
Marianne Grymer Bargeman has been Head of Learning and Interpretation at the art museum ARoS since 2016. Prior to this, she was with the National Gallery of Denmark (SMK) for eleven years. As Head of Learning and Interpretation at ARoS, Marianne has headed the development of ARoS Public (1900 m2), a modern-day community centre and assembly hall that hosts interdisciplinary debates, meetings between artists and the public, and a wide range of creative and digital activities. For the past twenty years, she has worked with the presentation and dissemination of art, both orally and in writing, digitally and analogously, on film and as podcasts, inside and outside museum settings. Marianne holds an MA (research degree) in art history as well as a BA in literature and a BA in art and cultural management. In addition, she is an external co-examiner for the department of Communication + Performance Design, Roskilde University, Denmark.
Martin Hegel studied economics and communication sciences and began his career in international advertising agencies before moving into cultural marketing for private and public museums. In Frankfurt am Main, he was jointly responsible for the realign-ment of the Städel Museum brand as part of its structural and digital expansion and the "digital stroll" concept. Since 2018, the Cologne native has been driving the development of the umbrella brand "museenkoeln" for the city's museums and is developing as well as implemen-ting an overarching digital strategy together with the institutions as part of an internal administrative reform.
Mathias Haas is Founder and CEO of SuperSocial a Seminar, Marketing and Impact Agency. As a social entrepreneur, he curates and moderates TEDx events and initiated the Charity Art and Journalism Project Findia & the Digital Participation Camp and Summit. For his projects, among them ZIAG Refugee platform, Facebook Application Intercultural, Findia, POPEDU, and the YA!Friends Platform, he has already won many international awards such as the European Youth Award, United Nations World Summit Youth Award and the Social Impact Award. Mathias Haas lives for his passion: off-beaten-track travelling, youth work, social media and digital competence, technological innovations, learning about new cultures, and adventures.
Mathias obtained his PhD in Neural & Behavioural Sciences from the International Max Planck Research School, University of Tübingen. During his research time in Tübingen, he focussed on neuromodulation of motor learning, brain-robot interfaces, neurofeedback, and stroke rehabilitation. Now, he works at the Fraunhofer-Institute for Industrial Engineering where he heads the NeuroLab - Applied Neuroscience and Neuroadaptive Technologies. His passion is to gain understanding in human cognitive, emotional, and motivational processes and their underlying brain functions in complex real-world environments. In his research, he combines methods and knowledge from cognitive neuroscience with artificial intelligence to create intelligent technologies that leverage the full range of human potential to foster subjective well-being and a positive user experience at work and every-day life.
Matias creates meaningful immersive experience collaborations at Khora Virtual Reality that strengthen our connection to our heritage, the planet we share, and to ourselves. Matias is focused on leveraging technology to enhance human experience and has done work in this field through podcasting, business development, and learning design. He has a background in Philosophy.
Appointed Director of The Metropolitan Museum of Art in April 2018, Max Hollein is responsible for guiding the Museum's artistic vision and all of its programming, research, and collection initiatives. An accomplished director for 20 years, Hollein oversees The Met's curatorial, conservation, and scientific departments; exhibition and acquisition activities; education and public outreach; as well as the libraries, digital projects, publications, imaging, and design. Prior to joining The Met, he was the Director and CEO of the Fine Arts Museums of San Francisco, where his tenure was characterized by visionary programming, pioneering acquisitions, and rigorous fiscal management. Previously he simultaneously led the Schirn Kunsthalle, the Städel Museum, and the Liebieghaus in Frankfurt, Germany, as Director and CEO, all of which experienced significant growth and increased attendance during his tenure. Born in Vienna, Hollein studied at the University of Vienna (Master of Art History) and the Vienna University of Economics (Master of Business Administration). He began his career at New York's Guggenheim Museum as Chief of Staff to the Director and six years later assumed his leadership role in Frankfurt. Hollein has published and lectured widely and has organized a number of major exhibitions in modern and contemporary art. He is a member of supervisory and advisory boards of major cultural institutions worldwide, including the State Hermitage Museum, St. Petersburg; National Gallery, Prague; and Neue Galerie, New York. Named a Chevalier of the Ordre des Arts et des Lettres by the French Minister of Culture in 2009 and a recipient of the Austrian Cross of Honor for Science and the Arts, he received the Goethe badge of honor (the Hessian Ministry of Culture's highest accolade) in 2016, among other international awards. Photo by Eileen Travell
Dr. Michael Toedt is one of the most renowned experts in the field of Big Data and CRM. His professional life to date can be divided into two areas: First, his goal was to take over his parents' hotel business. After two specialist training courses and experience in the star gastronomy sector, he studied business administration with a focus on the hotel industry. In 2000, he started his second career in the field of CRM at the Schörghuber Group of Companies, and in 2005 founded Toedt, Dr. Selk & Coll. GmbH. Since then TS&C, today known as dailypointTM, has made a name for itself as a software company and think tank for data-driven management. Michael Toedt wrote the CRM guide of the Austrian Hotel Association and in 2015 the book "Big Data" was published, which has since become a standard work. He wrote his doctorate in 2016 on the influence of communication on sales figures in the luxury hotel industry.
Norbert Stockmann was born in 1962 in Germany. He studied Business Administration and in Münster (Germany). Then he started a traineeship as Key Account Manager for Olivetty in Italy, UK and Germany. Afterwards he held various international Senior positions within the travel industry (Holiday Inn, Avis, Galileo etc.). Then he became CEO of Ticket Online Group in Hamburg and CEO of XingEvents in Munich. As a consultant and Interim Manager he completed various assignments. Since 2017 he is Managing Director for Secutix, which is based in Munich (Germany) and responsible for the German speaking markets.
Dr. Oonagh Murphy is a Lecturer in Arts Management at Goldsmiths, University of London. As an arts manager, writer and lecturer her research has taken her around the world to explore international best practice on the scalability of emerging technologies for cultural organisations. She is Principal Investigator on the Museums and AI Network (funded by the AHRC). She completed a Ph.D. in Museum Studies and Digital Culture, and a Masters of Research in Heritage and Conflict at Ulster University, Northern Ireland. A recipient of a Winston Churchill Memorial Trust Fellowship, she is a Fellow of the Higher Education Academy.
Paul Frey was born in Vienna in 1974 and studied law at the University of Vienna from 1992 to 1999. After court training and community service, he worked for an auditing and tax consultancy company and as assistant to the executive board of an Austrian insurance company. From 2002 to 2007 he headed Austrian Postbus. Since 2007, Paul Frey has been general manager of the KHM-Museumsverband, Austria’s largest group of state museums, comprising the Kunsthistorisches Museum Wien, the Weltmuseum Wien and the Theatermuseum. As expert in the field of cultural management, he has published several papers and has given numerous speeches and held lectures on Art and Cultural Law and (Cultural) Management.
Pepijn Wilbers is Partner and General Director of Studio Louter. He studied history and worked shortly in advertising before starting a content design studio for museums. He gives guest lectures on emotion design at the University of Amsterdam and The Reinwardt Acadamy (University of Arts). • • Studio Louter is a content design studio for museums. We help make stories unforgettable and developed our own method to do this: Emotion Design. Clients are among others: Trinity College Dublin, Rijksmuseum Boerhaave, Titanic Belfast, National Museum of Qatar, and the Mauritshuis in The Hague.
Mag. Peter Stolzlederer works for A1 Telekom Austria AG as Head of Sales Medium Enterprise Vienna. The main focus of his team is offering business customers integrated solutions for mobile and fixed voice, internet and infrastructure, ICT and cloud services.. Mag. Peter Stolzlederer finished the University of Economics in Vienna (Master of Business) and has an additional certification obtained in the first Austrian multimedia academy. He is a certified Marketing and Sales trainer. After studying he worked as consultant for OGM for telecom and finance companies. Afterwards he worked for a branch of Raiffeisen, one of the largest financial institutes in Austria. He was responsible for the internet business and managed the largest Austrian online shop. In 2000 he started as Marketing Manager at COLT Telecom and from 2002 to 2009 he was Key Account Manager at OnTec Software Solutions GmbH and sold individual software. In 2009 he changed to NTT (former Dimension Data or NextiraOne Austria GmbH) as Senior Sales manager for SME-Market. Since 2009 he works for A1 Telekom Austria AG as Head of Sales Medium Enterprise Vienna and is leading a team, which enables business customers using integrated solutions for mobile and fixed voice and internet, infrastructure, ICT and cloud services. He is very experienced in leading teams, selling products and developing new strategies to raise market share and sales. He is a team player, very innovative and creative, is married and likes golf, skiing, badminton, chess and reading books. He summarizes with mind mapping and worked for several universities as lector for personal skill management.
Ralf Müller has been working for many years at Zumtobel as Senior Consultant for Digital Services and Project Manager. He is a dynamic business professional with advanced knowledge of illumination in the application fields of art and culture as well as lighting control systems and can look back at more than 27 years of experience. His main responsibilities lie within the execution of marketing concepts and the development of new applications and business fields. In the museum realm, he has contributed to projects at Städel Museum Frankfurt, Museum of Historical Art in Vienna as well as Art Basel Miami Beach among others.
Richard Hinton is a highly experienced, adaptable and approachable IT leader. He thrives in dynamic environments with diverse stakeholder groups and complex infrastructure and application landscapes, creating clarity and consensus. As Head of Enterprise Architecture and Planning he defines and realises technology vision and strategy whilst balancing resource constraints and demand at the National History Museum in London. Richard has over 20 years of IT experience built on a strong technical background and across numerous sectors including research, education, not-for-profit, major events and publishing.
Seb Chan is Chief Experience Officer at ACMI, Australia’s national museum of screen culture in Melbourne. He leads the Experience & Engagement division guiding teams responsible for visitor experience, marketing, brand & communication design, digital products, ICT, as well as the museum’s collections, digitisation & digital preservation programs. Prior to this he led the digital renewal and transformation of the Cooper Hewitt Smithsonian Design Museum in New York (2011-2015). At the Cooper Hewitt he also led experiments in the acquisition of digital design including the first ‘App’ to enter the Smithsonian’s permanent collection. He drove the Powerhouse Museum’s pioneering work in open access, mass collaboration and digital experience during the 2000s. He has also worked as a museum consultant with institutions across North America, Europe and Asia. His work has won awards from American Alliance of Museums, One Club, D&AD, Fast Company and Core77. He is an Adjunct Professor, School of Media and Communications, in the College of Design and Social Context at RMIT, and is a member of the international advisory board of Art Science Museum (Singapore), and advisory committees for the National Museum of Australia, Hammer Museum at UCLA (USA), and the Exploratorium (USA), National Heritage Board of Singapore, and is a board member of Diversity Arts Australia. He is an alumni of the Getty Leadership Institute and Salzburg Global Seminar, and also leads a parallel life in digital art, writing, and electronic music.
Sergiu Ardelean is a serial entrepreneur from Austria who has built a successful augmented reality agency in Vienna that served clients such as Volkswagen and Audi in 42 countries. Now Sergiu is working for Artivive, a startup that aims to combine haptic and digital art through augmented reality. Artivive currently has offices in Europe, the US, and Asia and is used by 100.000 artists in 92 countries. The projects with world-famous museums and galleries in Vienna, Munich, San Francisco, Seoul and Shanghai show that the art scene is ready for the new dimensions that augmented art can bring.
Stein Olav Henrichsen (b. 1954) has been the Director of MUNCH in Oslo since 2010, when he was recruited to realise the City of Oslo’s visions for a new museum for the important collection of 27.000 works by Edvard Munch. After a long career as a professional musician, Stein acquired wide national and international experience of artistic and administrative management within the field of art and culture. Before joining MUNCH, Stein was Director of the Bergen National Opera.
Tanja is Associate Partner & Project Director Design at ATELIER BRÜCKNER in Stuttgart. She is an expert designing and planning immersive and interactive exhibitionprojects. She is able to perfectly coordinate design, planning and construction stages. Further, sheis experienced in working in complex international projects with multiple stakeholders and is skilled in translating content into space. As project manager, she delivers the projects within strict standards of quality, budget and schedule. In the centre of her projects are objects and narratives, the exciting stories of which are communicated by translating them into space by working with the building’s architecture. She creates multiple possibilities of transferring knowledge, provide interaction and inspiration to cater to the needs and expectation of diverse audiences.
Tobias task is to research new trends in the world of Art&Culture. His target is to connect and support interdisciplinary workshops to achieve new level of perception of art. The connection of visitor experience, technology and contemporary solutions is as important as improving financial concepts and alternative incomes. Tobias started as lighting designer and project manager in Global Key Account Management Retail and worked for different companies like Audi, Apple, Aishti and more. After successful projects he complemented the complex project management where he mostly handled art and culture projects like Guggenheim Bilbao, New Staatsbyg Oslo and Kunsthalle Mannheim. His passion and fascination for those projects drive him to create unique concepts of success. Tobias was born in Germany. He studied at the University of Florida, FH Salzburg and TH OWL, holding a B. of Art in Interior Design followed by a M. of Art in Human Centered Design and B. of Art in Architecture.
Tom Schoessler is managing director of Weserburg Museum für moderne Kunst in Bremen, Germany. He teaches arts management at several universities and has published books and articles on pricing in the arts sector.
teamLab (f. 2001) is an international art collective, an interdisciplinary group of various specialists such as artists, programmers, engineers, CG animators, mathematicians and architects whose collaborative practice seeks to navigate the confluence of art, science, technology, and the natural world. teamLab aims to explore the relationship between the self and the world and new perceptions through art. In order to understand the world around them, people separate it into independent entities with perceived boundaries between them. teamLab seeks to transcend these boundaries in our perception of the world, of the relationship between the self and the world, and of the continuity of time. Everything exists in a long, fragile yet miraculous, borderless continuity.